Tuesday, 21 April 2015
30.4.1 Critical Evaluation
Critical Evaluation
In Early January, we were given the task of creating a 30sec - 1 min advert. It could be about anything we wanted. For our advert, Carlo, Terence and I teamed up together. We decided to all be in a group as we had worked effectively as a group on other projects and new that the morale of the group would be high. We started off by making a mind map, which helped us brainstorm ideas for the advert. We all agreed that we would do an advert on "Soundcloud". This was my idea and the group latched on straight away. I chose Soundcloud because I use it every day and I have never seen a video advert for Soundcloud. I knew that this would mean it would be a much more risky project. This was because we had no inspiration from previous adverts.
We eventually found a video advert for Spotify, which gave some ideas on how to present the advert. We needed to make sure that we showed all the functions of Soundcloud but to also have a storyline. The group eventually decided the storyline and the storyboards, we would have three characters, played by myself and other members of the group. We would all be in a different part of London listening to the same song that one of us had reposted. This would show how easy it was to share a song and spread your music. It was a relatively simple and easy task.
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